Outcome APA_O_2

Increased engagement of partners in support of UN-Women’s mandate

In 2021, ROAP continued to build upon and strengthen its partnerships with development partners and the private sector. In spite of the continuing challenges of the COVID-19 context, the team worked on forging new alliances, cultivating relationships with existing partners, and further refining UN Women’s engagement with partners and its approach towards building strategic partnerships. To maintain and strengthen partnerships with regional stakeholders, the regional partnerships team organized and supported high-level ministerial roundtable discussions, virtual meetings with key partners, and quarterly Gender Equality Partners Coordination Group (GEPCG) meetings. GEPCG meetings in 2021 focused on UN Women SP development, the Generation Equality Forum, 16 Days Campaign and gender dimensions of crises in Afghanistan and Myanmar. The GEPCG was co-chaired by the Canadian Ambassador, transitioning to the Norwegian Ambassador for 2022. The ROAP team also provided input to HQ for multiple high-level consultations with important partners and continued to produce donor intelligence documents to inform and guide regional programme teams and country offices in their resource mobilization efforts. Negotiations continued for the Government of the Republic of Korea’s multi-year commitment for the establishment of a UN Women Knowledge Centre in Seoul. Initial seed funding was received in late 2021, following the approval by the BRC of the setting up of the centre and recruitment of the Director and staff are already in process with the centre’s formal launch event expected to take place in April 2022. The team continued to diversify UN Women’s funding by building partnerships with the private sector (companies, foundations, HNWIs). Prospecting lists have been created and regularly updated, industry and company specific pitches and other outreach materials have been drafted and meetings have taken place with key private sector actors and philanthropists. A key highlight in 2021 was the signing of a regional partnership with AliPay. During this period ROAP also continued its partnership with the World Design Organisation, working with multi-sectoral teams to use design thinking to develop innovations to address social norm change in the context of preventing GBV. ROAP continued to work closely with Thai celebrity Cindy Bishop as UN Women Regional Goodwill Ambassador, who has supported our work throughout 2021. Throughout the year, ROAP also provided both Country Offices and regional programme teams capacity building and strategic fundraising support. During the 16 Days we also entered a partnership with Thai media company Scenario, inaugurating relationships with four Thai women entertainers/influencers with an interest in speaking out on women’s rights issues: Kirana Jasmine Chewter (Jazzy), Amita Marie Young (Tata), Christina Aguilar (Tina), Metinee Washington Kingpayome (Lukkade).

Increased engagement of partners in support of UN-Women’s mandate

The year 2022 witnessed the strategic vision we have embedded in the unit. The new partnership with LinkedIn has benefited the overall corporate communications performance from visibility of programmes towards the steadily growing in number of unique visitors of on the Asia-Pacific website and programme web pages. The ad grant from LinkedIn with a technical lead's expertise dedicated to support UN Women has driven The annual record of Facebook performance reached three million impressions with T witter of 1.2 million and I nstagram at 1.08 million impressions . Our unit also provided regional coverage to the global Donor Week Campaign giving visibility to donors and the programme impact. T he Asia-Pacific d o nor campaign garnered over 117,000 organic impressions on Facebook and Twitter. Starting in October, ROAP has begun using LinkedIn and the LinkedIn ad grant to regenerate the traffic. Six sponsored posts for six donors were made, garnering over 512,000 sponsored impressions . Our new Asia-Pacific LinkedIn Programme Showcase Page recorded 3.8 million post impressions.