Outcome COL_O_2

UN-Women effectively leverages and expands its partnerships, communications and advocacy capabilities to increase support for and financing of the gender equality agenda, while securing sustainable resourcing for the delivery of its own mandate.

As a part of the efforts for the implementation of the final year of the SN and related resource mobilization strategy, the CO was able to achieve substantive results during the year, by meeting the targets of the RM strategy, starting from revenue target. This has guaranteed the sustainability and diversification of CO funding. In particular, during the first quarter, , among others. Both are multiannual bilateral programmes. During the second half of the year, new multiannual negotiations and formulation have been successfully finalized: Sweden, Germany (BMZ) and PBF GPI, together with funding from WPHF and local governments (Cauca), among others. In addition, the CO counts with a solid and diversified hard pipeline. Strategic partnerships with media outlets allowed a wide covering of UN Women’s role in COP16, having positioned the importance of women as caretakers of life in 7 of the 10 most-read media outlets in the country; UN Women’s role as a supporter of mainstreaming the gender approach in work regarding climate change and having an approximate return of investment of 250,000USD. Consolidated alliances with various media outlets that have allowed the CO to position content for awareness raising in key events. Its participation in +Cartagena , a Latin-American summit of the advertising industry, allowed the CO to launch the 6 th edition of the Equal-to-Equal Awards , that recognize the most creative advertising campaigns that promote gender equality, receiving more than 60 proposals from more than 10 Latin-American countries. In alliance with the National Administrative Department of Statistics of Colombia (DANE), the Viceministry of Women and SIDA support, UN Women Colombia launched the third edition of the Country Gender Profile “Women and Men in Colombia” during the World Data Forum that was held in Medellín in 2024, making key data available for the development of evidence-based public policies. As part of a well-planned media strategy, 43 press releases were issued. This effort resulted in a media return on investment of more than 320 million Colombian pesos, with the publication being viewed over 60,000 times and generating more than 3,000 social media interactions. The partnership with FENALCO-Nariño and the Universidad del Norte has been key for the strengthening of the Laboratory for the Economic Empowerment of Women financed by PRM, in which employability and entrepreneurship strategies have been implemented and partnerships between public and private sectors to link migrant women in local economic communities have been promoted. In 2024, the Laboratory for the Economic Empowerment of Women benefited 1,679 people (55% migrants and 45% Colombians), through actions related to strengthening their capacities for access to livelihoods, which contributed to their economic autonomy and the improvement of their quality of life and that of their families. In 2024, the WEPs Initiative reached 160 enterprises that are committed to women’s economic empowerment principles. Alongside, and thanks to SIDAs non-earmarked support—UN Women enhanced its work with the private sector through a strategic alliance with Business Sweden. Additional evidence and links can be found in the responses to the narrative questions.

UN-Women effectively leverages and expands its partnerships, communications and advocacy capabilities to increase support for and financing of the gender equality agenda, while securing sustainable resourcing for the delivery of its own mandate.

As a part of the efforts for the implementation of the resource mobilization strategy, the CO was able to achieve substantive results during the year, by meeting the targets of the RM strategy. This has guaranteed the sustainability and diversification of CO funding. In particular, during the first quarter, the phase 2 of Prodefensoras and a new programme on care funded by Canada have started, among others. Both are multiannual bilateral programmes. During the second half of the year, new multiannual negotiations and formulation have been successfully finalized: Sweden, Germany (BMZ) and PBF GPI, together with funding from WPHF and local governments (Cauca), among others. In addition, the CO counts with a solid and diversified hard pipeline. On partnerships and communication: Strategic partnerships with media outlets allowed for a worldwide dissemination of the documentary “When the Waters Flow as One” , developed by UN Women in partnership with the Swedish Embassy and the Truth Commission. Since its official release (March 8 th , 2023), the documentary has had more than 150 showings in more than 17 countries, reaching more than 15,000 in person viewers. The documentary was also premiered in the Week for Women, Peace & Security (New York), the Geneva Peace Week (Geneva), and in Washington D.C thanks to an alliance with the Organization of American States. The documentary also participated in 10 film festivals at a national and international level. It is expected that for 2024 the documentary can be premiered in a streaming platform. Thanks to the formative and awareness raising potential of “When the Waters Flow as One”, as well as its capacity to reach non-traditional audiences, the Cultural Office of the Ministry of Foreign Affairs prioritized it as a cultural product to be promoted in all Colombian Embassies and Consulates. The WEPs Initiative was reached 112 enterprises . UN Women signed a MoU with International Finance Corporation and UN Global Compact-Colombia to promote the participation of women-owned small and medium businesses in the project " Sourcing2Equal ", increasing their access to corporate procurement opportunities. The partnership with FENALCO-Nariño and the Universidad del Norte has been key for the strengthening of the Economic Impulse Laboratories financed by PRM, in which employability and entrepreneurship strategies have been implemented. This also promoted partnerships between public and private sectors to link migrant women in local economic communities, while enhancing women’s skills regarding financial education, basic digital tools, communication, and innovation. Consolidated alliances with various media outlets that have allowed the CO to position content for awareness raising in key events. Its participation in +Cartagena , a Latin-American summit of the advertising industry, allowed the CO to launch the 5 th edition of the Equal-to-Equal Awards , that recognize the most creative advertising campaigns that promote gender equality, receiving more than 60 proposals from more than 10 Latin-American countries. Alliances with non-traditional media of high national recognition, such as the newspaper El Espectador for the dissemination of 25N, and No Es Hora de Callar with El Tiempo newspaper were implemented. The CO continued the implementation of the Somos Mar Chatbot to strengthen access to information on care routes in GBV-cases and access to state services. The CO participated in the development of the third edition of the research “ Marketing and Communication Industries upon the Challenges for Sustainable Development ” by including specific questions on the implementation level of gender-equality measures within the participating corporations.

UN-Women effectively leverages and expands its partnerships, communications and advocacy capabilities to increase support for and financing of the gender equality agenda, while securing sustainable resourcing for the delivery of its own mandate.

In 2022, UN Women strengthened its partnerships by working with 25 donors, including 6 governmental entities in Colombia and implemeting 5 JPs. Moreover, a multiyear JP funded by KOICA (with UNFPA) began its implementation. The CO made strong efforts to increase resource mobilization with solid results: 2022 total revenue was US$ 8,594,399 with a broader donors' diversification and increase of multiyear bilateral programmes