Outcome ARG_O_4

UNW CO Resource mobilization, partnerships and communication strategies provide a foundation to increase and diversify non core resources.

The most important achievements of 2022 are: - Thanks to the efforts made in terms of mobilization strategy, the Argentina country office managed to achieve around 80% of the expected resources for 2022, with an important presence of non-traditional donors: subnational governments and private sector. - Visibility in the media increased; A total of more than 2,000 mentions were recorded in 2022, achieving an economic impact of 2,419,885 USD. - With respect to the 16 days of activism and Spotlight's campaign, specifically “A life without violence is possible”, more than 3.002.826 million people were reached on Facebook and Instagram in less than a month. On YouTube, 286.885 views of the spots were achieved with digital advertising, achieving the top 10 most viewed videos. Furthermore a podcast coproduced with Feminacida got 1.085 views on Spotify. - New followers continued to arise, reaching in 2022 a total of 20187 across all platforms. Compared to 2021, the Facebook page increased its reach by 2426.3 % (+5,285,124), visits by 101.6 % (+13,907) and likes by 500.9 % (+11,296). On Instagram, it increased by 7289 followers (23.168 total) during 2022. With 3118 posts published on social networks, Argentina was the third country in the region with the most posts during the year, behind the regional office and Mexico. - After 4 years the Country Office was able to constitute its Civil Society Advisory Group integrated by known experts and activists, and approved its firs work plan: Alejandra Tolosa, Anny Ocoró Loango, Clelia del Carmen Avalos, Ethel Edith Zulli, Fabiana Menna, Lucía Cavallero, María del Carmen Feijoó, María Mercedes Pombo, María Soledad Deza, Mariana Paterlini, Mariela Belski, Natalia Gherardi, Paula Mercedes Alvarado y Vanina Escales.

UNW CO Resource mobilization, partnerships and communication strategies provide a foundation to increase and diversify non core resources.

The Country Office made additional efforts to engage youth as part of its gender-responsive interventions, not only through country-specific initiatives such as One Win Leads to Another but also accompanying global and regional initiatives. On the one hand, Un Women Argentina held five intergenerational and intersectional dialogues within the framework of the generation equality forum that strengthened the expertise and existing knowledge of young women, girls, and non-binary young people actively involved in generation equality. On the other, Argentine National Gender Youth Activists (NGYA) involved in generation equality increased their skills on feminist leadership, fundraising boot-camp for youth and girl-led networks, and advocacy and accountability through trainings developed by UN Women that took place in 2021. Communication strategy has been effective to increase UN Women’s and the gender equality agenda in the media, with more than 500 mentions in 2021, including several qualitative efforts (Página 12, Infobae or Clarín). Targets in social networks Facebook and Instagram were also surpassed. Although the economic activity in the country recovered in 2021, reaching the levels prior to the pandemic, the economic context continued to be challenging which imposes difficulties to the work of UN Women, particularly in terms of resource mobilization. Consequently, the Country Office hired in December a consultant for the Preparation and implementation of the resources' mobilization strategy. Despite the difficult context, COVID-19 placed the centrality of care on the public agenda, which had positive outcomes in terms of funding opportunities to work on this agenda (there is a project is in the hard pipeline for 2022 with funding from the Open Society Foundation).