Increased engagement of partners in support of UN Women's mandate
709 new people are engaged in UN Women’s messaging as a result of new followers across social media, especially in the last two quarters of year, with 487 for Facebook, 61 for Twitter; and 161 for Instagram. Traditional media increased their engagement and expressed interest in the topic of gender-based violence, as a result of the 16 days of activism campaign. The campaign was spotlighted across 5 press releases following each event and 3 success stories were highlighted in media appearances. UN Women further increased their presence in the media with 422 tracked media articles, and 11 press releases.
These results reflect the ongoing strategic goal of UN Women BiH CO to develop strategic and meaningful media partnerships and remain a reliable address for media inquiries when it comes to gender equality and women’s empowerment. Lessons learned are reflected in the need to continuously and strategically invest in communications and advocacy via various flagship campaigns, creative content production, establishing partnerships both with media and other actors, and investing in the professional development of communications staff to follow these goals diligently.
High quality of programme through knowledge, innovation, results-based management and evaluation
UN Women learned from the evaluations of the of the largest area of work focusing on EVAW. This learning demonstrates that UN Women has played a central role in addressing VAW in BiH since its establishment. It has evolved from a potential competitor with CSO to a crucial partner and technical leader in this field. The government, especially the Gender Centers, have acknowledged the important role that UN Women has played in building their capacity and supporting their work. UN Women has also contributed to the building of capacities in other government sectors, such as the police and, to a lesser degree, the health sector Another important role that CSOs see in the UN Women is the support with the information and service access through one stop shops, that may include, referrals and long-term support through rape crisis centers. UN Women can play a role here in funding programs that do that and generating evidence of how they work, or potentially by influencing the government to make important steps in this area of work.