Increased engagement of partners in support of UN Women's mandate
1.523 new people are engaged in UN Women’s messaging as a result of new followers attained across social media throughout 2024, with 448 for Facebook, 120 for X; and 955 for Instagram. Traditional media continued to spotlight UN Women’s work through regular media reporting on its work across portfolio areas: ending violence against women, gender-responsive governance, women’s economic empowerment. UN Women increased its presence in the media with 602 tracked media articles, and 17 press releases.
These results reflect the ongoing strategic goal of UN Women BiH CO to continue developing strategic and meaningful media partnerships, and to remain the main address for media enquiries gender equality and women’s empowerment. Continuous and strategic investment in communications and advocacy needs to continue, as well as implementation of flagship campaigns, creative content production, partnerships with the media, and expanding the communications capacities of the CO.
High quality of programme through knowledge, innovation, results-based management and evaluation
In 2024, the UN Women Bosnia and Herzegovina (BiH) office prioritized delivering high-quality programming by emphasizing knowledge generation, fostering innovation, and adhering to results-based management principles. These efforts aimed to ensure impactful initiatives that contribute to gender equality and women’s empowerment, aligned with national priorities and international commitments.
Knowledge generation played a central role in shaping evidence-based programming . Several products including on gender responsive climate action and on rural women were produced. These resources provided critical insight s equipping stakeholders with actionable recommendations for advancing gender-sensitive policies and interventions. These tools not only informed UN Women’s strategic positioning but also strengthened the capacity of partners to address emerging challenges .
Capacity building remained a key focus throughout the year. Workshops and targeted training sessions were conducted to enhance the skills and knowledge of stakeholders, including government representatives, civil society organizations, and community leaders. These activities improved their ability to integrate gender-responsive approaches into their work, ensuring greater alignment with international standards and local priorities. Additionally, innovative communication strategies, such as campaigns promoting women role models in climate action, utilized digital platforms to engage broader audiences, amplify advocacy efforts, and inspire positive behavioral change within communities.
While no evaluations were completed during the year, significant preparatory work was undertaken to ensure high-quality assessments in early 2025. The Gender-Responsive Budgeting (GRB) and Country Portfolio Evaluations (CPE) will provide comprehensive analyses of program effectiveness and impact, further supporting a results-based approach to programming. The BiH office remained committed to embedding monitoring and evaluation frameworks in all programming, ensuring accountability, learning, and continuous improvement.
These efforts collectively reinforced UN Women’s commitment to high-quality programming in BiH, fostering innovation, strengthening evidence-based approaches, and ensuring programs are responsive to the needs of women and girls. The office continues to focus on delivering impactful results while laying the groundwork for evaluations that will guide future strategic directions.