Increased engagement of partners in support of UN-Women’s mandate
There were 139 media mentions at the end of Quarter 4 2024, compared to 94 (32% +) at the end of Q3. Targeted media placement of Op-Eds for International Days of Observance, coordinated media interviews to coincide with missions, and press releases issued for the key moments of the MCO’s joint projects/programmes led to this increased pick up. In country partner support for placement of press releases is an important support as well and notable is the pick up in the Bahamas and Bermuda where UN funding for programming was made available for the first time with the SDG Fund Joint Project Building Back Equal supporting MSMEs – majority of which were women led.