UN Women partner, SLAWIJ, produced an animation video to promote equal participation in the 2023 elections as well as stop discrimination and violence against women during elections. The animation video was disseminated using various platforms, including social and traditional media, including Facebook, Instagram, Twitter etc. The video was also aired on the Sierra Leone Broadcasting Corporation (SLBC) and displayed in public places, using LED vehicle that moved to various locations within Freetown with huge crowds like markets, busy streets, and bus stops. The estimated audience that follows the SLBC nationwide is 75% of the adult population in the country. Online views are estimated per program at about 300 to 500 viewers. The social media post continues to receive attention post-election period.n Feedback from the LED display suggest that the majority of people below the poverty line, hardly have access to electricity to view the ads on the Television, one viewer said, “This is better than television if it was on TV, I will never see it, in fact, we spend more time outside than at home.”Another jumped in: “Even radio, who has the time, you should continue this one, it is very attractive.”
Those statement received an affirmative response from majority of people gathered, including women, men and youths. Social media flyers were designed and shared widely on social media. The flyers called for nonviolence against women in elections and target electoral stakeholders, particularly political parties, and the public to support women political participation.
Among others, UN Women’s mandate is to lead and promote coordination on gender equality and women’s empowerment. In other to enhance the visibility of APPWA, the Country Office supported three meetings to coordinate organisations working on women’s political participation, including; United Nations Development Programme (UNDP), SEND Sierra Leone, National Democratic Institute (NDI), the 50/50 Group, TROCAIRE, European Union (EU), ECSL, AMNET Sierra Leone, and PPRC. With UN Women support, APPWA Strategic Plan 2022-2026 was developed and launched. APPWA engaged the PPRC in three meetings as part of the roll out of the strategic plan to advocate for more women on Political parties’ nomination lists to thElectoral Commission. During these meeting, UN Women took leadership in coordinating organizations’ activities, focused on gender, across the country. The technical working on Women Political Participation formed and engaged political parties on increasing women’s political participation before, during and after.
Nurturing an empowered workforce and advancing an inclusive UN-Women culture
During the period under review the current number of staff is 16 with 50% female staff. The Country Office recruited a M&E Offier , WEE Specialist and Communication Officer under the period under review