Outcome ARG_O_2

Advancing partnerships & resourcing; Effectively influencing for impact & scale

The number of UN Women mentions in the media increased, surpassing by far the 2023 target: A total of 1.134 mentions were recorded in 2023, achieving an economic impact of 751.931 USD. UN Women sustained its visibility in some of the most important media in the country such as Telam, Telefe TV, Radio con Vos, Clarín, Página 12, Diario AR, Infobae, C5N, Chaco TV, Parati, AdLatina, Chequeado, Diputados TV, TN news, Letra P, Perfil, Cronista, Forbes, LatFem, Coolt, Feminacida, FiloNews, Ambito. Highlights an interview published in “Diario AR” exclusively with UN Women on the importance of comprehensive care systems; several columns published in Telam as a result of the editorial agreement; UN Women's special collaboration with MTV for March 8 or the interview for the program "Futuros" of Telefe TV: https://www.telam.com.ar/notas/202311/648104-onu-mujeres-estereotipos-publicidades.html https://www.telam.com.ar/notas/202312/648629-mujeres-refugiadas-opinion.html https://mitelefe.com/futuros/programas/programa-03/ https://www.eldiarioar.com/sociedad/sistema-cuidados-permitiria-formalizar-trabajos-informales-generar-nuevos-trabajos_1_9823586.html https://www.forbesargentina.com/liderazgo/veronica-baracat-onu-mujeres-estamos-todo-tiempo-enfrentando-estereotipos-n43403 https://www.infobae.com/tendencias/2023/03/12/cecilia-suarez-actriz-de-la-casa-de-las-flores-y-vocera-global-de-la-onu-por-la-violencia-contra-las-mujeresla-unica-manera-de-parar-el-femicidio-es-transformando-las-leyes/ https://tn.com.ar/show/famosos/2023/03/10/cecilia-suarez-y-su-lucha-por-la-igualdad-de-genero-las-actrices-argentinas-son-un-referente/ https://www.clarin.com/opinion/violencia-genero-digital-censura-autocensura_0_xuonDGE3j4.html https://www.pagina12.com.ar/529697-diez-puntos-contra-la-violencia-digital-de-genero https://www.ambito.com/segun-la-onu-se-necesitaran-300-anos-que-se-logre-la-igualdad-genero-n5667135 https://www.parati.com.ar/genero-y-estereotipos-como-es-la-nueva-campana-impulsada-por-onu-mujeres-que-pretende-hacer-frente-a-esta-problematica-mundial/ https://chequeado.com/ultimas-noticias/que-es-la-brecha-salarial-de-genero-y-que-dicen-los-datos/ https://www.pagina12.com.ar/615597-cada-vez-mas-mujeres-y-diversidades-en-la-obra-publica https://www.coolt.com/artes/cuando-aguas-se-juntan-mujeres-en-conflicto-colombiano_1161_102.html https://www.letrap.com.ar/politica/paridad-las-provincias-una-una-como-son-las-leyes-n5400899 In 2023, UN Women in Argentina added 10.539 new followers in all its social networks, reaching a total of 57.092 followers across all its platforms. Instagram was the network that increased its followers the most this year (8.718) during 2023, surpassing the target. Argentina's account was the fourth in the region to receive the most interactions (91.5K), behind the regional (440.7K), Brazil (263.7K) and Mexico (156.3K); the second with the highest interaction ratio (0.67%); the third with the most video views (8.9K), behind Colombia (10.8K) and Brazil (9.3K); the third with the most posts (494), behind Brazil (564) and the regional (502). In terms of followers, it registered a 34.16% growth. The number of visits to the web page cannot be quantified because UN Women in Argentina does not have its own web page.

Advancing partnerships & resourcing; Effectively influencing for impact & scale

UN Women in Argentina obtained 293 mentions in the media, but didn’t reach the 2024 target. UN Women sustained its visibility in some of the most important media in the country such as Clarin, la Nación, Infobae, Cronista, EFE, Chequeado, Página 12, Telefe, AdLatina, Tiempo Argentino, La Voz del Interior, Yahoo, Xinhua. On March 8, highlights an article on public TV about the event organized by the government at the Argentine Foreign Ministry and an opinion article and a half-page ad in the print version of the Clarin newspaper. In addition, Forbes published an interview with the regional director of UN Women for the Americas and the Caribbean, María Noel Vaeza, during her visit to Argentina and her participation in Promujer's GLI Forum. In 2024, UN Women in Argentina added 10.909 new followers in all its social networks, reaching a total of 68.002 followers across all its platforms. Instagram was the network that increased its followers the most this year (10.231) during 2024, surpassing the target. The number of visits to the web page cannot be quantified because UN Women in Argentina does not have its own web page.