Outcome BIH_O_2

Increased engagement of partners in support of UN Women's mandate

709 new people are engaged in UN Women’s messaging as a result of new followers across social media, especially in the last two quarters of year, with 487 for Facebook, 61 for Twitter; and 161 for Instagram. Traditional media increased their engagement and expressed interest in the topic of gender-based violence, as a result of the 16 days of activism campaign. The campaign was spotlighted across 5 press releases following each event and 3 success stories were highlighted in media appearances. UN Women further increased their presence in the media with 422 tracked media articles, and 11 press releases. These results reflect the ongoing strategic goal of UN Women BiH CO to develop strategic and meaningful media partnerships and remain a reliable address for media inquiries when it comes to gender equality and women’s empowerment. Lessons learned are reflected in the need to continuously and strategically invest in communications and advocacy via various flagship campaigns, creative content production, establishing partnerships both with media and other actors, and investing in the professional development of communications staff to follow these goals diligently.

Increased engagement of partners in support of UN Women's mandate

1.523 new people are engaged in UN Women’s messaging as a result of new followers attained across social media throughout 2024, with 448 for Facebook, 120 for X; and 955 for Instagram. Traditional media continued to spotlight UN Women’s work through regular media reporting on its work across portfolio areas: ending violence against women, gender-responsive governance, women’s economic empowerment. UN Women increased its presence in the media with 602 tracked media articles, and 17 press releases. These results reflect the ongoing strategic goal of UN Women BiH CO to continue developing strategic and meaningful media partnerships, and to remain the main address for media enquiries gender equality and women’s empowerment. Continuous and strategic investment in communications and advocacy needs to continue, as well as implementation of flagship campaigns, creative content production, partnerships with the media, and expanding the communications capacities of the CO.

Increased engagement of partners in support of UN Women's mandate

Closing with Q4 of 2022 (31 December 2022), the overall number of social media followers on UN Women social media profiles (Facebook, Twitter and Instagram) was the highest since 2019. Through effective planning of content and creative content creation, the number of social media followers of UN Women has been on a steady yearly rise. For the whole year of 2022, the number of page likes / followers has increased (compared to 2021) by 827(7.9%) for Facebook;427(18.3%) for Twitter; and 698 (22.5%) for Instagram. The cumulative value of social media followers across all three social media platforms is 17.826, thereby demonstrating significant progress in the rise of social media followers. Closing with 31 December 2022, the overall number of tracked media articles that mention UN Women was 617 - the highest since the beginning of the Strategic Note. Apart from engaging on social media, and through traditional media, UN Women CO BiH has also engaged with other partners in communicating about GEWE, mostly through their engagement in different campaigns, such as Generation Equality and 16 Days of Activism. These partners include: UN Resident Coordinator, UN agencies (such as UNFPA and UNHCR), CSOs (partner CSOs such as Bolja buducnost, Udružene žene, Foundation Lara), as well as the international community, that was particularly engaged in the campaign that highlighted UN Women donors through partnership weeks (including Italy, Germany, EU, UK, Sweden, Japan, China, etc.). 2022 saw an increase of these types of collaborations across both traditional and new media platforms.

Increased engagement of partners in support of UN Women's mandate

Following the initiation of the Generation Equality campaign in 2021, already existing partnerships with strategic partners were strengthened (Embassy of Sweden, UK Embassy in BiH), but new partnerships were also initiated (French Embassy in BiH). United Nations were a significant part of the campaign, with UN Resident Coordinator, Ingrid Macdonald, participating in the formalization of Action Coalitions, and UNFPA and WHO partnering on Action Coalitions on Bodily Autonomy and SRHR and Gender-Based Violence, respectively. Partnership with gender mechanisms (Agency on Gender Equality, Gender center of FBiH, Gender center of RS), continued through the campaign as well. Apart from media collaborations established previously and regularly ongoing, in 2021 collaboration was established with 9 new media outlets, who reported on UN Women activities throughout the year.