Outcome TUR_O_2

Ind.2A/B Advancing partnerships and resources resourcing

During the reporting period, UN Women Türkiye focused on leveraging partnerships and strengthening communications to advance the gender equality agenda and secure resources for its mandate. Key activities included collaborations with influential individuals, organizations, and corporate partners, as well as media engagement to amplify outreach and awareness. UN Women Türkiye produced 95 posts on Instagram, 20 of which were collaborative. These efforts involved prominent figures such as Eda Erdem, Captain of the Turkish National Women’s Volleyball Team with over 500,000 followers, and Deniz Altun, a popular influencer with a strong social media presence, as well as organizations like Sisters Lab and the Association of Women with Disabilities. Collectively, these posts reached over 5.8 million accounts, amplifying the campaign’s message to diverse audiences. Social media content included materials for the Paris Olympics and an intergenerational dialogue video aligned with the Beijing +30 campaign. The 16 Days of Activism campaign engaged 1.35 million accounts on social media and generated 7.8 million impressions through outdoor media, supported by over 90 corporate partners. Media activities during the campaign included the publication of 90 news articles and broadcasts, as well as contributions from a mainstream media channel and the influencers. These efforts generated an estimated media value of $31,200. The media compact partnership with Milliyet resulted in 23 exclusive articles, including an op-ed by the UN Women Country Director and news on gender-based violence during the 16 Days of Activism. On social media, a final post in partnership with the popular Instagram account "Turkish Dictionary," known for its engaging content on language and culture with a significant following of over 1 million, garnered 457,000 views and over 10,000 likes on Human Rights Day. Nine knowledge products were published, covering topics such as women in rural areas, gender-responsive economic recovery, and political participation. These publications were shared on the UN Women ECA website and social media platforms. Thirteen human-interest stories were published, highlighting key events and initiatives. Videos produced during this period included campaign materials, event recaps. The materials were distributed through the UN Women ECA website and social media platforms. In 2024, UN Women Türkiye expanded its partnerships to include key governmental organizations, both at central and local levels. In line with the Resource Mobilization Plan and as a result of long-standing efforts to mobilize resources as SN funding, the CO signed a donor agreement with the Swedish International Development Agency in December 2024. This agreement primarily supports the women's leadership components of the UN Women Türkiye Strategic Note 2022-2025, with a total amount of SEK 4.5 million for one year. UN Women CO also secured a funding from Government of Japan with a total amount of USD 450k for the gender responsive earthquake recovery project. The result achieved in terms of resources granted by the donor is also contributed by UN Women CO’s continuous strategic dialogue and high level relations with Embassy of Japan in Ankara, which has been one of the key donors of UN Women’s gender responsive refugee and resilience programme between 2018-2022. CO had facilitated and achieved coordinated efforts among Ministry of Family and Social Services, UNOPS, EUD, MFA and CFCU to finalise the description of action of the project of the “Restoring and Strengthening the Preventive and Protective Services in response to Violence Against Women and Girls affected by the earthquakes in Türkiye” project. The agreement and all annexes were finalized in December 2024. The donor agreement, with a total amount of USD 17.9 million, was signed and came into effect on 27 December 2024.

Ind.2A/B Advancing partnerships and resources resourcing

A significant amount of media coverage was achieved through strengthened partnerships with the media compact partners Milliyet Newspaper and GQ Magazine. Diverse group of individuals and institutions improved their advocacy outreach through collaborating with UN Women. 13 different collaborations with municipialities, youth, influencers, designers, art communities and civil society organizations on social media were initiated. Over 109 million times women and men in Türkiye and beyond were informed about UN Women’s projects and programs, engaged with UN Women’s content and campaigns and received information on gender equality and women’s empowerment through successful implementation of UN Women Türkiye Communications, Public Advocacy and Visibility Strategy for 2022 – 2025 . Diverse audience consist of women, men, girls and boys, disabled women, rural women, young women and men, industries and sectors were reached through UN Women’s campaigns and partnerships in 2022. UN Women collaborated with HeForShe Advocate Kerem Bürsin and Goodwill Ambassador Demet Evgar, ran #IfNotMeWho, #IamaWoman, #SheSaidNo campaigns in partnership creative industries including Ogilvy Advertisement Agency, Mediacom and Istanbul Film Festival. Advocacy messages on women’s empowerment reached 330 million times to users through a single video of #IamaWoman campaign. More than 40 million women and men were informed about intimate partner violence on the 16 Days of Activism through an agenda changing campaign that was co-created with Ogilvy Advertisement Agency. 84 thousand people were directed to the content through online and offline pro-bono media buying partnership with Mediacom equivalent to a financial value of $59,000. The campaign was covered by Marketing Türkiye and MediaCat as a powerful initiative. Around 2000 people engaged with UN Women’s advocacy and communications efforts through joining events. 52 women and men from diverse communities were able to share their advocacy with larger audience through UN Women’s channels and platforms. More people are informed about UN Women, its mandate and campaigns on social media, through a total of 30% follower growth on UN Women and HeForShe social media accounts. Over hundreds of thousands of people received information on HeForShe and advocacy messages on eradicating toxic masculanity through UN Women’s collaboration with the HeForShe Advocate Kerem Bürsin. On HeForShe Birthday the collaboration became the top-trend on Twitter receiving 14.000 tweets.52 multimedia assets were produced and shared on social mdia. Media, influencer, celebrity, local authority partnerships are built and strengthened through joint campaigns and events. Over 90 private sector companies and organisations advocated against gender-based violence through supporting UN Women’s 16 Days of Activism Campaign. 90 million people reached advocacy messages on women’s empowerment through UN Women’s joint #IamaWoman campaign ran with the Goodwill Ambassador Demet Evgar. The Campaign was shown as one of the most powerful campaigns of 2022 by Mediacat .

Ind.2A/B Advancing partnerships and resources resourcing

In the reporting year, the CO demonstrated significant progress towards the achievement of this output and managed to expand its partnerships. Women and girls accessed improved services to respond to their urgent needs in the aftermath of the earthquakes as UN Women effectively leveraged its advocacy capacities in the reporting year to increase its financing and secured additional funding. UN Women mobilized around 1.7 million USD from government donors and the private sector. Another 20 million EURO project is in hard pipeline stage. Women and girls affected by the earthquake will have access to better coordinated and more effective services as result of the secured funding, in partnership with public and civil society organizations including gender-responsive temporary settlement, phyco-social support, VAW case management, legal counselling, emergency cash assistance, self-care kits, communication support, community level protection, male engagement, etc. On the partnership and capacity side, with the efforts of UN Women Türkiye CO, the TOR of OMT has become gender responsive, which is the only example in the region and one of the few instances in global. Millions of Women and men in Türkiye and beyond were informed about UN Women’s projects and programs, engaged with UN Women’s content and campaigns and received information on gender equality and women’s empowerment through successful implementation of UN Women Türkiye Communications, Public Advocacy and Visibility Strategy for 2022 – 2025 . Diverse audience consist of women, men, girls and boys, disabled women, rural women, young women and men, industries and sectors were reached through the CO strong communications efforts including campaigns and partnerships in 2023. 14 million audience were reached through a total of 46 news pieces published by Milliyet newspaper, the media compact partner of UN Women for media coverage. Notably, Milliyet provided comprehensive coverage of the 16 Days of Activism, dedicating full-page features to programs, projects, and issues related to violence against women. The partnership with Milliyet contributes significantly to UN Women's conventional media reach, accounting for 26% of the total reach. The number of followers on social media has slightly increased on UN Women and HeForShe social media accounts. Over 186 thousand people received information on gender equality, toxic masculinity, women’s empowerment and impacts of the earthquakes and Gaza on women and girls. A total of 42 multimedia assets were created and disseminated across UN Women’s social media platforms. Collaborative efforts led to the establishment of new partnerships with influential accounts, illustrators, and artists on Instagram, resulting in the creation of engaging joint content. 5 different collaborations on social media were initiated. New multimedia contents on gender equality, climate change, ending violence against women and women’s empowerment were produced on special occasions such as 16 Days of Activism, Youth Skills Day, Girl Child Day, and 100 th year of Turkish Republic. Throughout the year, communication efforts focused on the impact of earthquakes on women and girls, with a total of 10 Reels and videos shared. The work of civil society organizations was highlighted through video features on social media. In November 2023, the success of the 16 Days of Activism campaign in 2022 brought a total of 24 awards at the prestigious Felis Awards and Crystal Apple Awards, the prestigious awards in the Turkish marketing and advertising industry, known for recognizing creativity and innovation. The campaign was developed by Ogilvy and gained the support of EssenseMediacom, which are brand companies of WPP. The awards signify the success of collaborative partnership with WPP a member of the Unstereotype Alliance Türkiye Chapter, convened by UN Women Türkiye. More than 13,7 million women and men were informed about the importance of protective legal frameworks on the 16 Days of Activism through #NoExcuse campaign through social and conventional media. 4,1 million media impressions were received through online and offline pro-bono media buying partnership with Mediacom equivalent to a financial value of $19 thousand. 4,5 million people were reached through Milliyet’s extensive coverage throughout the campaign with exclusive news articles, columns, interviews with experts on violence against women. Almost 200 thousand people were reached on Instagram through the collaboration with Goodwill Ambassador Demet Evgar with the videos about stories of women survivors. 6 representatives from civil society organizations had chance to express their manifestss and commitment to ending violence against women at the 16 Days of Activism launch event that gathered more than 200 people in Ankara. 63 private sector companies and organisations advocated against gender-based violence through supporting UN Women’s 16 Days of Activism Campaign. Women in the earthquake region were amplified and highlighted through 13 stories, more than over 54 unique posts on UN Women Türkiye social media accounts during earthquake response including International Women’s Day. 15 women volunteers, social workers and humanitarian workers who are in the field to support the different needs of women and girls, raised their voices through UN Women social media accounts. Their posts reached more than 1 million accounts on Instagram. More than 10 civil society organizations shared their key messages, and their advocacy was promoted through UN Women social media accounts and UN Women ECARO website. Two “Her Aftermath” publication series on earthquake response published on the website. 10 women and 5 civil society organizations raised their voices through stories published on webpages and social media accounts. This includes a total of 25 stories and interviews which were published during the reporting period on UN Women ECA and UN Türkiye webpages.