Outcome ARG_D_2.1

Social norms, traditional gender stereotypes and unequal power relations which normalize and justify discrimination, racism and violence are deconstructed.

The advocacy efforts encompassing message promotion, campaigning, strategic partnerships with key stakeholders, and interagency collaboration have significantly contributed to dismantling entrenched social norms, traditional gender stereotypes, and unequal power relations. The 2024 Summer Olympic Games in Paris served as a powerful platform to amplify messages of gender equality and non-discrimination for women within the sports ecosystem and beyond. The collaborative efforts of three UN Women offices—Argentina, Brazil, and the Regional Office for Asia and the Pacific—contributed valuable assets and inputs to the global campaign “Change the Game,” launched by HQ in partnership with UNESCO (United Nations Educational, Scientific and Cultural Organization). This unified initiative effectively raised international awareness of the gender barriers and discrimination faced by women and girls, positively influencing public opinion worldwide. It impacted positively in various efforts to mobilize resources with key stakeholders such us CAF and the Football Club Barcelona, with whom concepts notes and collaborations are being discussed at the beginning of 2025. Moreover, raising public awareness about gender barriers in the sports ecosystem led to the recognition of the "Sports for Equality Campaign", led by UN Women, as an action of public interest by the Parliament of the City of Buenos Aires. Evidence: https://www.unwomen.org/en/paris-2024-olympics-new-era-for-women-in-sport The #SonMásQueNúmeros campaign, which highlighted the devastating impact of femicides, created a crucial opportunity to engage key stakeholders in continued advocacy to eradicate violence against women and girls amidst a challenging context of policy regression and backlash. Its widespread media attention and the endorsement by provincial governments spread messages and developed actions at local level to raise awareness about the issue. The sensitization of public opinion paved the way for renewed discussions between UN Women representatives and the national government. These efforts reaffirmed commitments to collaborative work in 2025 with provincial and national governments. Moreover, the articulation of various stakeholders promoted by UN Women jointly with other UN agencies (UNDP, Unicef and UNFPA) and NGOs to leverage the visibility and debate regarding technology-facilitated gender violence contributed to positioning the issue on the public agenda, as well as providing inputs for the consultation to develop a regional model law promoted by the MESECVI (on its spanish acronym, refers to the Follow-up Mechanism of the Belém do Pará Convention) and supporting the promotion of Ley Belén (the law that aims to regulate and penalize technology-facilitated gender violence).

Social norms, traditional gender stereotypes and unequal power relations which normalize and justify discrimination, racism and violence are deconstructed.

Social norms, traditional gender stereotypes and unequal power relations addressed through sports as a key enabler for transformation have been included in the development of the UN Women Global Sport Strategy launched by HQ , encouraging Country and Regional Offices to take it as a reference to address gender barriers in and through sports. The global strategy was in formed and is base d in previous projects implemented by UN Women in Argentina and Brazil, and the Regional Office for Asia and Pacific. Argentina CO have developed for the last 5 years several campaigns, knowledge products, grassroots initiatives and capacity building actions through the implementation of two flag projects: One Win Leads to Another (2019-2023) and Leveraging Sports for gender equality, human rights and a life free of violence (2024-2025) , both initiatives in partnership with the International Olympic Committee.

Social norms, traditional gender stereotypes and unequal power relations which normalize and justify discrimination, racism and violence are deconstructed.

The advocacy efforts encompassing message promotion, campaigning, strategic partnerships with key stakeholders, and interagency collaboration have significantly contributed to dismantling entrenched social norms, traditional gender stereotypes, and unequal power relations. These efforts aim to challenge and eradicate the normalization and justification of discrimination, racism, and violence against women and girls. The heightened visibility of digital violence, especially impacting women with public voices, has been successfully amplified through collaborative campaigns by various UN Agencies and partnerships with the Ombudsman office. This concerted effort has positively influenced public opinion, leading to the approval of Ley 27736, known as Ley Olimpia, which officially recognizes digital modalities as gender violence. [Link to the official document: https://www.boletinoficial.gob.ar/detalleAviso/primera/296572/20231023] Moreover, the creation of a protocol to prevent and eradicate violence in sports spaces, integrated into the official offerings of the government of the City of Buenos Aires, ensures that more women and girls can participate in sports within safe environments. This initiative not only contributes to fostering inclusivity but also plays a pivotal role in challenging and discussing social norms that perpetuate discrimination against women.